Sean, thanks for jumping in and answering John's questions. About choosing the right foam, I intentionally avoided the open cell vs. closed cell foam debate. I did this partly because it's worthy of an article all by itself, but mainly I didn't include it because, despite all the warnings the two sides issue about the other, I've never personally seen a problem caused by using open cell where they should've used closed cell or vice versa. I'm sure things like that happen; I just haven't seen it yet. https://youtube.com/watch?feature=youtube_gdata&v=ggLAUsiuI_o
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This depends on the geographic location, insulation, and cost of electricity. Lawrence Berkeley National Laboratory (LBNL), Oak Ridge National Laboratory (ORNL), National Roofing Contractors Association (NRCA), and several roofing material manufacturers have computer programs that can estimate the savings. A growing number of energy consultants are available to provide environmental regulation compliance information.
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The problem was that the installer was doing his first spray foam job ever, and the thickness of the insulation varied from zero (visible roof deck) to about 9". Unfortunately, good average thickness doesn't cut it. The coverage needs to be uniform because a lot of heat will go through the under-insulated areas. (See my article on flat or lumpy insulation performance.)