The process by which heat energy in the form of light (usually IR unless the substrate is hot enough to glow in the visible range) is emitted more strongly by warm surfaces and absorbed by other materials especially those of low IR reflectivity (think matte black finish). Radiant heat transfer does not require a medium. Foam insulation materials, such as spray foam insulation, are opaque to thermal radiation, like most solid materials. http://youtube.com/watch?feature=youtube_gdata&v=ggLAUsiuI_o

For maximum durability and leak resistance, we recommend that two coats of topcoat be applied at 100 sq. ft. per gallon, or a minimum of 20 mils dry coating. If two complete topcoats are not applied, always apply two thick coats to problem areas such as scuppers, drain areas, ponding areas, seams, and repaired areas. Avoid using Elastek Solar Magic™ or The Shield™ on ponding roofs. Clean skin and tools promptly with water.

Spray Foam Hot Roof


Also, I'm wondering... Is this website is being regularly updated? A local installer (in Oct, 2010) in MA quoted over twice the price you list here. "Open cell alone ~$1.35 per sq ft for R-13. Or a 'hybrid method' using 2inch closed cell for R-13 followed by 1.5inch open cell for R-6. Hybrid is $2.85 per sq foot for R-19 rating". Maybe installers are charging higher prices to profit from those trying to meet government energy rebate by Dec 31?

Ames® Roof Coatings are premium elastomeric coatings that seal out moisture, renew old surfaces and even save energy. We have products specifically formulated for all types of roofs including; Wood, Tar, Metal, Rolled Roofing, EPDM Rubber, Foam and many other surfaces. Ames’ coatings form a waterproof seal to preserve and protect your roof. Our white roof coatings reflect sunlight, substantially reducing roof temperatures. Ames® products are environmentally friendly, waterbase, non-toxic, VOC-free and water cleanup.
We service the entire Central Texas Area including Waco, Abilene, Fort Worth, as well as Granbury, Aledo, Weatherford, Eastland, Hico, Hamilton, Brownwood, Comanche, Glen Rose, Meridian, Cleburne, Mineral Wells, Graham, Breckenridge, Decatur, Eastland, Ranger, Gorman. We have done work as far away as Colorado, so don't hesitate to call if you're outside this immediate area.
Yes, you're right that all of the problems mentioned above are related to the installer. I didn't try to hide that and even used the word 'installer' in two of the four headings. I can see how you'd think that the title is misleading, but in the end you can't separate spray foam insulation from its installation. Some people have the mistaken impression that if you get spray foam in your house, your home will outperform all others. My point here is that that's not true. https://youtu.be/ggLAUsiuI_o
If you’re not familiar, spray foam is a type of insulation that expands after you spray. The foam expands and seals, avoiding any type of unnecessary moisture (which can create mold) or encouraging pests to eat through your walls. It protects the lining of your house, and even can protect the heating and cooling of your house during those unbearably cold or hot days.

Before you decide on spray foam or another method of insulation, it's important to understand the superiority of spray foam compared to traditional materials. When compared to fiberglass batts, spray foam offers nearly double the R-value per inch, achieves air-sealing and insulation in one step, won't be damaged by mold or moisture, and won't settle, compress, or otherwise be damaged to the point it needs replacement.
This is in great contrast to my friend's experience. Her attic spaces were sprayed and the foam is actually pretty, and I was in her attic 6-7 days after it was sprayed and could hardly smell anything when I stuck my face up to the foam. And she did not have to clean up one speck of dust during or after the spraying. I got the name/number of the guy from her who managed her attic project, but between the time he did my house and the time he did her house, he was let go from the company who did her attic and hired by another company. He assured me everything would be the same, etc., etc., and I had no reason to believe anything had changed, but the sprayers who did my house later admitted they had never sprayed an attic before and I also found out that the foam used in my attic was from a different manufacturer. Neither my friend nor I had any idea this guy was with different company then, until the week after they filled my attic with off ratio foam, and my home with toxic vapors.  
Prices, promotions, styles, and availability may vary. Our local stores do not honor online pricing. Prices and availability of products and services are subject to change without notice. Errors will be corrected where discovered, and Lowe's reserves the right to revoke any stated offer and to correct any errors, inaccuracies or omissions including after an order has been submitted.
When choosing a waterproofing and sealing product, we must see to it that we can easily use and apply it using simple tools, including a squeegee or a paint roller. With ease of application, we can be certain that we can achieve hassle-free application and smoother and more attractive finish than other products could give. So when reviewing the products we have featured above, we have made sure that they are easy to apply. 

Roof Coating

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