One thing I wanted to mention was that I think your price point is a little high and that might deter people from considering spray foam. As a project manager for a spray foam company for years I can tell you that we offer 0.5 Lb. open-cell foam at around $.25/board foot. We even offer a 1.0 Lb. open-cell foam for less/the same cost as you quoted the 0.5 Lb. foam for above. The 1/0 Lb. open-cell foam has an R-value of almost 5.
Yes, a new roof should be coated if the building owner wants to add a highly reflective roof coating to reduce energy costs. The buyer should be aware of any warranties provided for a new roof that may violate that warranty during the period it is in force via the use of a roof coating. This will extend the roof’s service life. A reflective roof coating will reduce the heat load on the roofing assembly.
I used this product to seal and insulate my rim joists as I am finishing the basement. The builder used R13 batt insulation when we built the house 3 years ago. I use a dehumidifier to control moisture in the basement which is below grade. The setting I use is 55%. The dehumidifier kicks on periodically and requires emptying every few days. Since using the foam all around the house on the rim joists and sill plate, the dehumidifier has stayed at 50% for over two weeks since spraying and rarely turns on anymore. I also put the original R13 batt insulation back up after the foam cured.
One of the key differentiators between traditional insulation materials and spray foam insulation is the latter’s ability to insulate and air seal. Foam insulation provides an air barrier to wherever it is applied to help mitigate air leakage from the building. Air sealing the building envelope with sprayed-in foam insulation also helps address moisture ingress to reduce the risk of mold and mildew growth as well as the formation of ice dams in colder climate zones during the winter months.  When you compare foam insulation with traditional fiberglass insulation and cellulose insulation, sprayed insulation minimizes air infiltration, it assists in limiting moisture vapor from entering and escaping the home, which in turn reduces the load on heating and cooling systems. Below is a video that compares fiberglass, cellulose and open-cell spray foam in terms of insulating and air sealing value.

Roof Spray Foam Insulation