Also, I'm wondering... Is this website is being regularly updated? A local installer (in Oct, 2010) in MA quoted over twice the price you list here. "Open cell alone ~$1.35 per sq ft for R-13. Or a 'hybrid method' using 2inch closed cell for R-13 followed by 1.5inch open cell for R-6. Hybrid is $2.85 per sq foot for R-19 rating". Maybe installers are charging higher prices to profit from those trying to meet government energy rebate by Dec 31?
The roof must be thoroughly cleaned, and allowed to dry thoroughly. This is a critical step to ensure a successful coating application. Be careful not to damage the lap seams. Care should be taken when pressure washing not to disturb the integrity of the underlying roof membrane particularly where there are adhered seams. Refer to the specific coating manufacturer you are using for their specific requirements for roof preparation.
Roof Coating Seal