Liquid Rubber is generally fine when applied in one coat at a 20 mil film (42 sq ft per gallon) thickness and will still withstand extremes. That is the beauty of the EPDM polymer. A second coat would provide insurance where exposures are likely to be very extreme. Radical extremes in temperature where constant surface temperatures reach 250°F or above or -20°F or below. Warning, though, if the second coat is applied at the wrong time, it may create cracking, fissures or bubbling. The second coat should be applied either when the first coat is still tacky or when that first coat has had a chance to fully cure (up to 3 months.) https://youtube.com/v/ggLAUsiuI_o?version=3

Yes, a new roof should be coated if the building owner wants to add a highly reflective roof coating to reduce energy costs. The buyer should be aware of any warranties provided for a new roof that may violate that warranty during the period it is in force via the use of a roof coating. This will extend the roof’s service life. A reflective roof coating will reduce the heat load on the roofing assembly.
Roof coatings can add 25 years to the service life of a roof and reduce the amount of discarded roofing materials that end up in landfills. The infrared image on the right shows 175 °F (79 °C) on the uncoated (black) section of the modified bitumen roof. The coated (white) section is 79 °F (26 °C). Field studies have shown that cool roof coatings can lower rooftop temperatures and reduce air conditioning bills.

Thoroughly clean the roof surface. Roofs collect oils from asphalt, chimneys, and cars plus lots of dirt and dust. Coatings don’t stick well to any of these. We recommend cleaning with an inexpensive solution of TSP or TSP Substitute in a bucket of water (follow label instructions). Use a broom to scrub ponding areas and areas of peeling coatings. Work a section at a time and hose off the dirty water. Sweep away puddles to promote drying. Do not allow wash water to dry on walls, furniture, windows, and visible surfaces. 
The roof must be thoroughly cleaned, and allowed to dry thoroughly. This is a critical step to ensure a successful coating application. Be careful not to damage the lap seams. Care should be taken when pressure washing not to disturb the integrity of the underlying roof membrane particularly where there are adhered seams. Refer to the specific coating manufacturer you are using for their specific requirements for roof preparation.

Roof Coating Seal

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